Posts tagged “advertising”

All the world’s an ad, and we are merely watchers

Jennifer Faull writing for The Drum (emphasis mine): Accenture’s R&D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labelling. And also: “[We wanted] to [be able to] monetise (sic) huge back catalogues of existing video content as well […]

Amazon’s Failure at Targeted Advertising

  Let’s talk about companies that squander targeted advertising opportunities. Amazon has the perfect opportunity to serve amazingly targeted ads directly to me, on a device I use at least twice a day. I’ve owned every generation of the Kindle since the original launch, working my way to the $79 Kindle Wi-Fi with Special Offers, the absolute best Kindle […]