Scott Shane for the New York Times:
Within a few days, the story, which had taken him 15 minutes to concoct, had earned him about $5,000. That was a sizable share of the $22,000 an accounting statement shows he made during the presidential campaign from ads for shoes, hair gel and web design that Google had placed on his site.
He had put in perhaps half an hour a week on the fake news site, he said, for a total of about 20 hours.
What an asshole. Seriously.