Twitter’s New Logo Kinda Sucks

Twitter recently announced their new Twitter bird logo. Joshua Johnson, over at Design Shack, wrote a great piece showing the evolution of the Twitter bird and a breakdown of the new logo:

I don’t like it. They shaved off too much weight and it looks especially bad at smaller sizes. Glancing at the new Twitter logo in Rapportive or on website share buttons is a bit more ambiguous; the separation between the tail and wings isn’t apparent at first glance.

I do, however, appreciate the circles that create the logo.

The math behind the design is brilliant. It’s the end result that I find substandard.


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