Elizabeth Dwoskin for the Wall Street Journal:
Computer programs that scan facial expressions have been used to detect whether people respond positively to commercials or whether hospital patients are in pain. Can they also read a CEO’s mind?
James Cicon thinks they can. A finance professor at University of Central Missouri, Cicon built software that analyzed video of the faces of Fortune 500 executives for signs of emotions like fear, anger, disgust, and surprise. The emotions, he found, correlated with profit margins, returns on assets, stock price moves, and other measures of performance at the associated companies.
“What do you think of my profile in Fortune Magazine?…I look what? The shares are what?…Oh.”
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