High Stakes Negotiating With Steve Jobs

Zachary M. Seward writing for Quartz, emphasis mine:

On Tuesday, a day before the iPad announcement, HarperCollins agreed to Apple’s terms. The publisher’s ebooks were included in the iBookstore unveiled on January 27 along with new tablet, more than 100 million of which have now been sold.

As part of the US government’s price-fixing lawsuit against Apple, numerous emails have been released as part of the prosecution’s case. Regardless of who you feel is the “bad guy” in this e-book debacle (coughcoughAmazoncoughcough), these emails are an amazing look into the brilliant negotiating tactics of Jobs when the stakes are high and it’s just hours before the launch of the first iPad.

The entire piece is worth a read. Seriously.

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